Social Entrepreneurship in Developing Local Wisdom-Based Souvenirs of Palembang: Implications for Sustainable Development
Keywords:
Creative economy, Cultural heritage Entrepreneurship, Souvenir development, Sustainable developmentAbstract
This study focuses on the potential of entrepreneurship in building a sustainable souvenir-based creative economy in Palembang. By utilizing the cultural richness of Palembang, entrepreneurs can create unique and high-value souvenir products. This study will identify market segments, analyze marketing strategies, and examine the challenges and opportunities in developing a souvenir business. The results of the study are expected to support the growth of Palembang's creative industry, cultural preservation, and the environment. In addition, this study will explore the development of souvenirs that are not only unique, but also have utility value, designs that follow trends, and competitive prices, so as to attract tourists and support the sustainability of Palembang's creative economy.
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