The Importance of Digital Marketing Role in Increasing Sales at MSMEs Alina Cheese Tea
Keywords:
Innovation, Marketing, MSMEsAbstract
In the business world, marketing must be applied to an MSME such as Cafe Alina Cheese Tea, a cafe that provides various drinks and foods that are currently popular with young people. Data collection was carried out through observations and interviews conducted by researchers with the owner of the Alina Cheese Tea MSME. In addition, it was found that the ease of access to technology and digital training factors have a significant contribution to the effectiveness of using digital platforms. This study aims to determine how much influence marketing has on the sales of the Alina Cheese Tea MSME, this study was conducted using a qualitative method that focuses more on an in-depth understanding of a particular problem, process, or context. This study will examine in more depth how important marketing is to attract new customers and retain old customers. It was found that Cafe Alina Cheese Tea still needs to improve its marketing which is still ineffective. So, to increase customer interest in making purchases, more effective marketing is needed. It is expected to provide new insights and strategies for the Alina Cheese Tea MSME in developing more effective and relevant marketing. Overall, the study provides important insights to help MSMEs adjust their marketing strategies to face the challenges of an increasingly large and growing market by focusing on improving marketing. The results of this study can provide recommendations for the UMKM Cafe Alina Cheese Tea to focus more on innovating in consistently increasing marketing and monitoring changes in consumer trends and behavior.
References
Aldila Krisnaresanti. (2022). Pengaruh Manfaat Dan Kemudahan Penggunaan Media Digital Sebagai Alternatif Pemasaran Digital Terhadap Keberlangsungan Usaha. Https://Www.Semanticscholar.Org/Paper/Pengaruh-Manfaat-Dan-Kemudahan-Penggunaan-Media-Krisnaresanti-Naufalin/9c35da925a62d453f47b241515e7520734fbc2b1
Arianto, B.--. (2020). Peran Buzzer Media Sosial Dalam Memperkuat Ekosistem Pemasaran Digital. Optimum: Jurnal Ekonomi Dan Pembangunan, 10(1), 52. Https://Doi.Org/10.12928/Optimum.V10i1.14343
Endarwati, E. T., & Ekawarti, Y. (2021). Pengguna Aktif Tiktok. 4, 112–120.
Erwin, E., Subagja, A. D., Masliardi, A., Hansopaheluwakan, S., Kurniawan, S. D., Darmanto, E. B., & Muksin, N. N. (2023). Bisnis Digital: Strategi Dan Teknik Pemasaran Terkini. In Pt. Green Pustaka Indonesia. (Issue March). Https://Books.Google.Com/Books?Hl=En&Lr=&Id=3gdseaaaqbaj&Oi=Fnd&Pg=Pa2&Dq=Ancaman+Nyata+Di+Era+Digital+Serangan+Siber+Dan+Dampaknya+Pada+Integritas+Sistem+Informasi&Ots=Skbnw7wt7r&Sig=Gvkuctlvkiexhelqm9zecwgnatq
Fernandes, Y. D., & Marlius, D. (2018). Peranan Customer Service Dalam Meningkatkan Pelayanan Kepada Nasabah Pada Pt. Bank Pembangunan Daerah Sumatera Barat Cabang Utama Padang. Akademi Keuangan Dan Perbankan Padang, 4.
Herdioko, J. (2018). Pengaruh Produk Dan Harga Terhadap Minat Beli Konsumen Dalam Berbelanja Produk Kopi Secara Daring: Studi Kasus Pada Situs Internet Otten Coffee. Jurnal Riset Manajemen Dan Bisnis, 12(2), 129. Https://Doi.Org/10.21460/Jrmb.2017.122.292
Mahardika, R. (2020). Strategi Pemasaran Wisata Halal. Mutawasith: Jurnal Hukum Islam, 3(1), 65–86. Https://Doi.Org/10.47971/Mjhi.V3i1.187
Praditya, A. (2019). Alvin Praditya. 2(1).
Putra, D. N. E. (2015). Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Pada Cafe Roti Gempol Dan Kopi Anjis. Jurnal Ekonomi Dan Bisnis, 2(1), 758–763.
Rachmawati, D., Ramadhani, N., & Aulia Komarullah, T. (2021). Sosialisasi Peranan Digital Marketing Bagi Umkm Di Desa Ujung Genteng. Proceedings Uin Sunan Gunung Djati Bandung, 1(29), 13108–13112. Https://Proceedings.Uinsgd.Ac.Id/Index.Php/Proceedings/Article/View/366
Rosmaneliana, D., Evadine, R., & ... (2023). Pelatihan Pengelolaan Keuangan Umkm Dan Pembuatan Sabun Cair Di Kelurahan Sempakata Kecamatan Medan Selayang Kota Medan. Jurnal …, 1(2), 61–66. Https://Ejournal.Marqchainstitute.Or.Id/Index.Php/Nauli/Article/View/64%0ahttps://Ejournal.Marqchainstitute.Or.Id/Index.Php/Nauli/Article/Download/64/58
Ruth Dora Yunia Kopi, Marthen Sangkide, Yulian Rinawaty Taaha, Sanny Feria Juliana, & Feliks Arfid Guampe. (2024). Manfaat Media Sosial Facebook Dalam Meningkatkan Volume Penjualan Pada Usaha Online Shop Preloved Merry Shop. Akuntansi 45, 5(1), 71–85. Https://Doi.Org/10.30640/Akuntansi45.V5i1.2428
Sari, F. P., & Baturaja, U. (2023). Strategi Pengembangan & Pemasaran Umkm: Teori & Studi Kasus. Researchgate. Https://Www.Researchgate.Net/Publication/373166573_Strategi_Pengembangan_Pemasaran_Umkm_Teori_Studi_Kasus
Sukendar, A. Y. S., Raissa, A., & Michael, T. (2020). Penjualan Rogodi (Roti Goreng Mulyodadi) Sebagai Usaha Bisnis Dalam Meningkatkan Usaha Mikro Kecil (Umk) Di Desa Mulyodadi, Kabupaten Sidoarjo. Jurnal Hukum Bisnis Bonum Commune, 3(1), 79–89. Https://Doi.Org/10.30996/Jhbbc.V3i1.3058
