Value Proposition Analysis of Gojek and Maxim's Competitiveness in The Digital Transportation Market
Keywords:
Value proposition, Competitiveness, Gojek, Maxim, Digital transportationAbstract
The digital transportation market in Indonesia shows tight competition between various platforms, especially Gojek and Maxim. The study aims to analyze the value proposition offered by both platforms and their impact on competitiveness. The research method used is qualitative-comparative with a comparative approach through secondary analysis. The results show that Gojek's value proposition is superior in technological innovation, while Maxim's is more competitive in terms of price and operational efficiency. This value proposition affects customer loyalty and user preferences, which ultimately impacts the competitive position in the market. This study explores Newness, Price, Design and Cost Reduction strategies that can increase the competitiveness of Gojek and Maxim in the digital transportation market. This research provides recommendations for Gojek and Maxim to continue to adjust their value propositions to remain relevant to user needs and maintain a potential advantage in the digital transportation market.
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