Application of ODOO ERP with Integrated Supply Chain Management and Customer Relationship Management at Danar Leather MSME
Keywords:
Customer relationship management, ERP, Odoo, Purchase management, Supply chain managementAbstract
Industrial changes occur rapidly in the world, nowadays companies are required to be able to optimize the role of technology so that operations run effectively and efficiently to remain competitive. Business processes that were originally carried out manually have been replaced using advanced technology systems. Companies need technology that can facilitate data management to be well integrated. One of the applications of technology systems in the business world is Enterprise Resource Planning (ERP) software. Danar Leather MSME is an MSME that produces various products made from animal skin including shoes, bags, sandals, jackets, and wallets. Danar Leather MSME’s business process remains inefficient as management uses manual book-keeping, making it difficult to track operations effectively. The implementation of ERP software in the business processes of Danar Leather includes the process of managing stock items, order requests, production processes, sales transactions, and managing customer data. Odoo is an opensource business apps website that was chosen because this software is free to use, although with a certain time limit. The application of Odoo website-based ERP software uses supply chain management, customer relationship management, and purchase management to assist the development of Danar Leather MSME’s operational. The designed system design is applied based on the analysis of the partner situation of the required system and compared with the previous business activities. The aim of this research is to evaluate the business processes at Danar Leather so that the problems previously faced can be resolved in a more effective and efficient way.
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