Implementation of 3V and 3O in Broadcasting Program through Collaborative Production System with Bens Radio Jakarta
Keywords:
Collaborative production system, Radio broadcasting program, 3V, 3OAbstract
Though people nowadays overlooked the role of radio broadcasting program as source of information, the industry itself is growing rapidly. By cooperating internet technology to its business model, radio broadcasting programs manage to thrive and have their own new form of media, such as digital audio- and audio-visual radio programs. By implementing the approach of 3V (Visual, Vocal, Verbal) and 3O (On Air, Off Air, Online) frameworks, this research will elaborate how Bens Radio collaborating with broadcasting students of Politeknik Negeri Media Kreatif produced one of its segment programs, called “Bens Indie”. This research conducted by applying the 3V and 3O frameworks to a collaborative production system run by students of Politeknik Negeri Media Kreatif, in the campus-owned studio and Master Control Room. This production and research resulted in a generalized method of radio broadcasting program in the midst of other technological development. Moreover, by implementing collaborative production system with educational institution will help for a continuous and thriving development of its relevant industry.
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