Aram Nemuai Ke Nanga Mujau
Keywords:
Entrepreneurship, Local community, Marketing, Product/services, Tourism packagesAbstract
Promoting and marketing a potential destination for the travellers as a tourism spot requires many, not one, means to create awareness and get along with the tourism sector. The purpose of this study is to promote Nanga Mujau as a tourism attraction in the Betong District, as well as to promote local community products and services. A total of 177 respondents, comprising staff and students of Politeknik METrO Betong Sarawak, took part in the survey. These findings show that to evolve a destination as a tourist hotspot marketing and promotion need to primary focus on. In addition, the significant impact of tourism activities on entrepreneurship has also been found in this study, because it has been proven to encourage the growth of entrepreneurship in the community.
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